I have such a wonderful life, so blessed being able to capture my dear friend and yes I say friend as Mitlé Southey had been an acquaintance, then a client and now a friend and it seems I’m even luckier as most of my dear clients have become my close friends and some even start to feel like family.
This is a photography session I captured back in September, I really strive to capture my clients in their soulful essence and I feel this was just how it was for Mitlé Southey thank you for letting me capture you in your inner light and essence. These photos were taken on Coolum Beach on the Sunshine Coast. \\
I also transformed Mitlé’s website from one of lacking direction and flow and we added graphics onto the images to create a brand and ease that ooses her personality and vibe. I can’t wait to show you what we have created, it will be released very soon.
I just love the way the sun kisses the sand and the mirror that the ocean creates all these synchronicities create the perfect environment for a photography session!
Here are some slides we created for the website… sneak peek!
It’s in the Centre of Victorian Countryside with it’s frosty mornings and clean crisp air that’s a far stretch from the Sunshine Coast weather that I am used to. However the saying goes home is where the heart is. You see I have my little family here in the Sunshine Coast which is definitely where my main love, heart and soul lives. However having family over 2000kms away makes that place also feel like home.
In June I went on my annual holiday to Victoria to see my family, little did I know this was one of the last times I would spend with my beloved Pa my grandfather. Who was more than a grandfather he was my father when there was no other there for me. We were mates, best of mates. You know those rare people you just understand, you don’t even need to talk just being there and you get each other! Well he was definitely one of those to me and I know I was the same to him.
A story that goes around my family of when I was five years old, living in a Milk Bar my grandparents owned I used to get an ice-cream everyday well almost… It was a cornetto/drumstick! The very best, perks of living in your own Milk Bar. Anyway I went to ask my mother for an Ice-Cream – She said no. I went to my Nan – she said what did your mother say? Well no then. And lastly, crying off I went to Pa. As he scooped me up in his arms what’s the matter darling, I want an ICE CREAM! Which one lets go pick one out! This was us it was me and you against the world. Its actually 4 weeks to the day today that my world came to halt and I had that phone call that you’re no longer in your physical body. My spirits okay but my humaness has it’s moments where I can’t cope. We were so lucky to have been able to spend a few days with you. Fun family time, I know you enjoyed this day as much as everyone else. This ones for you Robin, my hero who now has wings!
Here is one of the very first photos I took, and below is the last photo of you and it happened to have me in it with you! A memory I will cherish forever. Until we meet again my friend.
Moments that last a lifetime.
So now to cheer us all up here are the residence of my Aunty’s farm the Goats! Some great personalities these girls have!
Don’t take for granted those around you, you might not have as long as you think you do with them! Much love to you!
Whats the difference between my logo and my brand?
Why is my new logo not doing much for me?
Everyone knows what a logo is. It’s that shape companies use to represent their company; like the McDonald’s golden arches (M), the Nike tick or Coca-Cola words. But what’s branding exactly?
Branding is a more holistic perspective of how your customers experience your company. Branding helps the business create the desire to want to work with your company. While a logo is only a small simple mark, a brand includes every single touch-point your potential customers have with your company.
Let’s use Coca-Cola as an example and consider the differences between a logo and a brand.
Logo on its own.
Advert with their style in mind. As you see here and below all the content and designs are different key messages but similar in their consistency with fonts, colours and imagery.
Coca-Cola’s logo is the welded words. It’s a nice clean shape that is easy recognised. The name Coca-Cola came from one partner Frank M Robinson, suggested the name Coca-Cola, believing that “the two Cs would look well in advertising” . It’s very nice, but alone it wouldn’t do much for you.
Coca-Cola’s branding includes its commercials, sports celebrity endorsements, product packaging, store signage design, product placement on tv and in movies, sponsorships, in-store graphics, bottle design, the music in its videos, the design of its website, print ads, product photography, technology, social media presence and so on.
So, why does it matter? Why should I care that my designer also does branding and not just logo design?
Here’s why: your customers don’t experience your company from just a logo floating to them in a white Matrix-like void.
They experience your brand through your website, or your menu or your product packaging or your advertising. It’s important that the design company that is working on your logo understands that your logo is just one small part of a large collection of graphics that you will be presenting to your clients.
Unfortunately, this is where many business owners go wrong and only invest in the small part of getting a logo designed.
Business branding is essentially ‘how’ a business wants to be seen by clients.
DESIGN AND BRANDING
The key value of business branding is to achieve point of difference from competitors.
Keep these five points in mind when building your branding
Research, analysis and competitor review
Strategic brand development
Targeted brand design
Consistent brand communication across all visual media forms
Feedback, performance review and maintenance
Business branding must be sustainable and ongoing. Strategy and design unite to deliver real values that resonate with your clients. Business branding is a practical and cohesive ‘action plan’ to build business success.
Here at Emepic, I work mostly with intuitive souls that want more than just a logo, they want the essence of who they are to shine through their branding and photography. I offer a full complete branding package delivered to you with specific healing before we do the design and photography to ensure you are ready and no fear blocks will pop up at you.
The work I do is very profound in, it’s what you’ve been waiting for and I find some people are confronted by the work as it’s a shift within them really asking them to step up into who they are and show the world what they can deliver. If you’d like more information please contact me on firstname.lastname@example.org or 0437 216 742.
Because lately I have been enjoying the process of all these divine logo designs, branding and development of many businesses. I want to give a little back and share some things with you.
The last few weeks have been crazy busy with gorgeous photoshoots of glorious women that have entrusted me to capture their essence through photography and design for them!
The first one was the gorgeous soul Kristen, doesn’t her soul essence just radiate to you! Kristen is a divine healer, she is both intuitive and lovingly practical she shares channeled guidance, tools, exercises, self healing techniques and inspired action steps to support you to remember the power woman that you truly are. She is amazing at clearing abundance blocks allowing you to live a more open and aligned life. I am in the divine process of creating a beautiful new logo for Kristen I know its going to be as divine as she is, watch this space! Find out more about Kristen click here.
The second was the beautiful Veronica from Vlinder Expressive Arts Therapy she drove all the way from the Gold Coast to let me capture her natural beauty and we are now also in the process of creating her a logo and brand she is going to be proud of!
Veronica is yet to launch her business and website so I will just wait to share the gorgeous designs with you just yet!
Next is some wonderful sketch drawings of labels I have been doing for a little business called The Raw Organics Co., Jacqui is a busy mum with many talents and one is mixing and making Organic Raw Protein Balls! Below is a little sneak peek of what Jacqui’s labels will look like, I’m so excited to see the finished product of these bad boys all my own drawings! If you’d like to know more about The Raw Organics Co. >> Click here.
And last but not least the freebies for you!! Below is a link where you can download some hand drawn goodies!! Below is 8 files for you for FREE!! Yes thats right if you feel drawn to please download these babies and use them at your leisure. I’d love a tag to see, but it’t not a necessity! Share the love!
Mandala 8 Pack_emepic
I hope you enjoy this little pack! Happy creating! – Em xx
In the last few weeks I have a few clients come to me wanting help with product photography.
So here is a few good hints and tips to general photography and product photography!
I’ve seen quite a few businesses that invest in great branding for their business which is a wonderful start but really only halfway there. They then forget to spend anything on getting good photography for selling their products or promoting their staff they lack behind in the marketing world with terrible photos and this usually ends up in low sales not good for anyone!
So below is a great video with hints and tips on taking good photos with nothing but an iPhone, it can be done. The tips this girl gives you in the video are great and the lighting rules apply no matter what camera you have. Lighting is everything!
I recently helped a client who lives six hours away from me giving her tips and ideas for her bliss balls. She wanted me to do a great design for her business but it needed a new photo so I gave her the tips to do the job. We googled some ideas for her and then this was the finished product I was so happy for her when she sent me through the photos she did take these on a proper camera as the iphone ones just weren’t working as good. But it really can be done at home saving you money but making sure you are on the mark with enticing the client to buy!
Below is a photo I took of some food. For this I used two pieces of thick foam board from Officeworks along with my lighting kit and set it all up in a well natural light area as well. You’d never know. 🙂
Below is a shot I took for LOUENHIDE some shoes for them for this we used a paper backdrop bigger than the one in the video but you could easily use smaller pieces to create the same effect for a seamless backdrop!
Below this photo of the business cards was taken on a simple piece of white A3 paper.
Below is a photography cheat sheet for you, great tips on how to use those confusing manual settings on your camera!