Whats the difference between my logo and my brand?
Why is my new logo not doing much for me?
Everyone knows what a logo is. It’s that shape companies use to represent their company; like the McDonald’s golden arches (M), the Nike tick or Coca-Cola words. But what’s branding exactly?
Branding is a more holistic perspective of how your customers experience your company. Branding helps the business create the desire to want to work with your company. While a logo is only a small simple mark, a brand includes every single touch-point your potential customers have with your company.
Let’s use Coca-Cola as an example and consider the differences between a logo and a brand.
Logo on its own.
Advert with their style in mind. As you see here and below all the content and designs are different key messages but similar in their consistency with fonts, colours and imagery.
Coca-Cola’s logo is the welded words. It’s a nice clean shape that is easy recognised. The name Coca-Cola came from one partner Frank M Robinson, suggested the name Coca-Cola, believing that “the two Cs would look well in advertising” . It’s very nice, but alone it wouldn’t do much for you.
Coca-Cola’s branding includes its commercials, sports celebrity endorsements, product packaging, store signage design, product placement on tv and in movies, sponsorships, in-store graphics, bottle design, the music in its videos, the design of its website, print ads, product photography, technology, social media presence and so on.
So, why does it matter? Why should I care that my designer also does branding and not just logo design?
Here’s why: your customers don’t experience your company from just a logo floating to them in a white Matrix-like void.
They experience your brand through your website, or your menu or your product packaging or your advertising. It’s important that the design company that is working on your logo understands that your logo is just one small part of a large collection of graphics that you will be presenting to your clients.
Unfortunately, this is where many business owners go wrong and only invest in the small part of getting a logo designed.
Business branding is essentially ‘how’ a business wants to be seen by clients.
DESIGN AND BRANDING
The key value of business branding is to achieve point of difference from competitors.
Keep these five points in mind when building your branding
Research, analysis and competitor review
Strategic brand development
Targeted brand design
Consistent brand communication across all visual media forms
Feedback, performance review and maintenance
Business branding must be sustainable and ongoing. Strategy and design unite to deliver real values that resonate with your clients. Business branding is a practical and cohesive ‘action plan’ to build business success.
Here at Emepic, I work mostly with intuitive souls that want more than just a logo, they want the essence of who they are to shine through their branding and photography. I offer a full complete branding package delivered to you with specific healing before we do the design and photography to ensure you are ready and no fear blocks will pop up at you.
The work I do is very profound in, it’s what you’ve been waiting for and I find some people are confronted by the work as it’s a shift within them really asking them to step up into who they are and show the world what they can deliver. If you’d like more information please contact me on email@example.com or 0437 216 742.
Because lately I have been enjoying the process of all these divine logo designs, branding and development of many businesses. I want to give a little back and share some things with you.
The last few weeks have been crazy busy with gorgeous photoshoots of glorious women that have entrusted me to capture their essence through photography and design for them!
The first one was the gorgeous soul Kristen, doesn’t her soul essence just radiate to you! Kristen is a divine healer, she is both intuitive and lovingly practical she shares channeled guidance, tools, exercises, self healing techniques and inspired action steps to support you to remember the power woman that you truly are. She is amazing at clearing abundance blocks allowing you to live a more open and aligned life. I am in the divine process of creating a beautiful new logo for Kristen I know its going to be as divine as she is, watch this space! Find out more about Kristen click here.
The second was the beautiful Veronica from Vlinder Expressive Arts Therapy she drove all the way from the Gold Coast to let me capture her natural beauty and we are now also in the process of creating her a logo and brand she is going to be proud of!
Veronica is yet to launch her business and website so I will just wait to share the gorgeous designs with you just yet!
Next is some wonderful sketch drawings of labels I have been doing for a little business called The Raw Organics Co., Jacqui is a busy mum with many talents and one is mixing and making Organic Raw Protein Balls! Below is a little sneak peek of what Jacqui’s labels will look like, I’m so excited to see the finished product of these bad boys all my own drawings! If you’d like to know more about The Raw Organics Co. >> Click here.
And last but not least the freebies for you!! Below is a link where you can download some hand drawn goodies!! Below is 8 files for you for FREE!! Yes thats right if you feel drawn to please download these babies and use them at your leisure. I’d love a tag to see, but it’t not a necessity! Share the love!
Mandala 8 Pack_emepic
I hope you enjoy this little pack! Happy creating! – Em xx
In the last few weeks I have a few clients come to me wanting help with product photography.
So here is a few good hints and tips to general photography and product photography!
I’ve seen quite a few businesses that invest in great branding for their business which is a wonderful start but really only halfway there. They then forget to spend anything on getting good photography for selling their products or promoting their staff they lack behind in the marketing world with terrible photos and this usually ends up in low sales not good for anyone!
So below is a great video with hints and tips on taking good photos with nothing but an iPhone, it can be done. The tips this girl gives you in the video are great and the lighting rules apply no matter what camera you have. Lighting is everything!
I recently helped a client who lives six hours away from me giving her tips and ideas for her bliss balls. She wanted me to do a great design for her business but it needed a new photo so I gave her the tips to do the job. We googled some ideas for her and then this was the finished product I was so happy for her when she sent me through the photos she did take these on a proper camera as the iphone ones just weren’t working as good. But it really can be done at home saving you money but making sure you are on the mark with enticing the client to buy!
Below is a photo I took of some food. For this I used two pieces of thick foam board from Officeworks along with my lighting kit and set it all up in a well natural light area as well. You’d never know. 🙂
Below is a shot I took for LOUENHIDE some shoes for them for this we used a paper backdrop bigger than the one in the video but you could easily use smaller pieces to create the same effect for a seamless backdrop!
Below this photo of the business cards was taken on a simple piece of white A3 paper.
Below is a photography cheat sheet for you, great tips on how to use those confusing manual settings on your camera!
So by now you must know I’m passionate about photography and business branding but you might not know why? What’s the story behind why I actually became a photographer.
Well since I was a kid my Nan actually used to run around with her film camera weather it was her proper one or a cheap ‘ol Kodak disposable and she was always snapping away at this and that, mostly me actually. I remember family members saying ‘Oh not another photo please!’ After that I remember grabbing the camera myself I started snapping around the age of four or five. After that I do also remember really wanting to become a cartoonist, always drawing my own characters and little comics.
When I was 16 I worked at a restaurant ‘Cactus Jacks’ while there on shift a guy called David used to come in once every two weeks with his colleagues and have dinner over a few months we chatted and got more involved in conversation; he happened to be a photographer based in Sydney. One night he stayed back to show me prints of his recent trip to Cambodia along with the stories of the journey. It really was then when I first became impacted by an image deep inside somewhere that made me want to be able to do the same. The next time he saw me he gave me this book the 35mm Handbook! A good read with great facts if anyone is interested!
After that I moved to live in Melbourne with my Aunt who gave me my first 35mm film camera and off I went snapping around Melbourne at anything that caught my eye, and I suppose as they say the rest is history and here I am now 10 years on with my own business spreading love and captured memories to every client I meet! <3
Here is a snippet of a couple of my first shots.. there pretty good yeah?
Taken at the ripe age of 4.
My first roll of film, Melbourne Collins St. Still one of my favorite shots today.
A not so great ‘Technically’ night shot of the stars. 2009.
Vintage Style Wedding 2015
2016 Engagement Shoot
2016 Brisbane City Photography
So as they say… 10 years of practice makes perfect!
If your familiar with Emepic Graphic Design then you know I am very passionate about logo design and business branding, it’s an essential part to give you that head start to stand out of the crowd. Maintaining this professional image through easy to recognise branding is key to getting the clients calling!
Your logo and other designed stationary should represent you and your business in a way that it can be easily seen as yours and the business you make. First impressions are essential for the success of any business and it’s definitely an investment worth making.
Key tips to keep in mind when creating a logo with your designer –
KEEP IT SIMPLE
Less is most of the time more! A logo that’s got simple lines and isn’t over-crowed allows for quick and easy recognition and allows the logo to be more adaptable and memorable for potential clients.
Nike Logo – Simple Effective and most of all memorable.
MAKE IT MEMORABLE
Similar to keeping it simple is memorability. To achieve this is to have a simple yet genre/business field appropriate logo. Selective colours that compliment each other can also make or break your brand. Shapes and colours help a person remember you and your brand.
You don’t need the word McDonalds to know what these golden arches stand for!
TIMELESS AND EVOLVING
It’s hard to say today, that a logo designed now is something that will still look great in 30 years, In saying that though your logo should be adaptable and able to evolve keeping a similar look with a more in trend look. Ask yourself will it still be as effective and look good in 10, 20, 30+ years time?
Your logo should be able to work across a range of mediums and different applications. The logo should be efficient it’s best to make sure when getting a logo designed you will be receiving it vector format, this ensures that it can be scaled to any size you need.
Questions to ask yourself, is a logo still effective if:
Printed in one colour?
Printed on the something the size of a postage stamp?
Printed on something as large as a billboard?
Printed in reverse (ie. light logo on dark background)?
When I am creating a logo I get a brief from the client of what they have in mind for their brand ie: colours, feelings, fonts, inspiration and other ideas. To start off I sketch a few things and then I first design the logo in black and white this allows me to concentrate on the shape and impression of the logo in a simple form to make sure it’s going work with all the reasons I mentioned above. An interesting read about selections of colour and the emotions and sensations it brings out.
Where you place and position a logo should be appropriate for its planned purpose. Who is your target audience and what feelings and emotions would you like to evoke on them?
If your creating a logo for a corporate firm then you wouldn’t use the front Comic Sans because its not professional. Actually in-fact please don’t use Comic Sans EVER, it’s a pet hate of mine.
It is also important to keep in mind that a logo doesn’t need to show what a business offers or is selling. For example do you know of any large Car manufactures that have a car in their logo? No. A logo is purely for identification and can even entice a client into finding out more about your company.
I’d love to hear your feedback what do you think creates a good logo, comment below?
Just remember great branding is an investment worth making! To talk to me your Brisbane based Graphic Designer about working with you to create a brand you will love, contact Emma on firstname.lastname@example.org or 0437 216 742.
Emepic – Graphic Designer Brisbane
For more reading about logo design and what not to do –