Tori Crewes

Tori Crewes

This is Tori, a few months ago I got the opportunity to capture Tori’s beautiful essence at the Northern Beaches of Sydney. It took a little while for Tori to open up and relax in front of my camera, even though she is a pro in front of the Video camera she was self confessed at clamming up for still shots. We soon got chatting and the connection between us deepened. I had known Tori for around a year before the shoot but only through Facebook as we had connected previously through group chats and becoming ‘friends’ on Facebook. It’s so nice when you can finally connect with like minded women in the flesh!

After showing Tori a few moves for the camera and relaxing her through my terrible mum jokes, she started to shine! She started to have fun and relax into the space of joy and happiness and really allowed her truth to shine through.

Tori teaches female entrepreneurs how to grow their business through the use of video. Video is the strongest medium for engagement, traction and reach. It allows you to connect with heart & convert with ease. It is both an opportunity and essential skill in online business, whatever your stage. 

Do you procrastinate around filming or do you ‘shoot n hope’?  Sadly, neither convert your view time to clients. Grab my free guide to guide you through YOUR best next step with filming biz videos.

She believes that sound strategy and genuine client connection does more for your camera confidence than good hair. The purpose of video is NOT know, like, trust. If you think it is (as many ‘video gurus’ teach!), grab Tori’s free guide HERE for another perspective that will make hitting record WORTH IT.

 

Tori Crewes

JPG or PNG… File formats and their uses!

JPG or PNG… File formats and their uses!

In a day as a graphic designer and photographer, I work with many different file types from JPGs to Illustrator files. Because I spend most of my days engrossed in a world of graphics, drawings, photos and different applications, I often forget that all of these different types of file formats can be quite overwhelming and confusing for some of my clients who have little to no computer skills or experience.

Unless you are a graphic designer, chances are you’ve never needed to understand things like what the difference between a TIF from a PDF or a PSD is. While the large variety of file formats may seem overwhelming, there is a method to the many forms! Here is a link download the sheet where it explains it all for you!

File formats and their uses

Capturing a fellow sister

Capturing a fellow sister

Song copyright and lyrics > In this life by Israel Kamakawiwo
Photography by Emepic Graphic Design and Photography

I have such a wonderful life, so blessed being able to capture my dear friend and yes I say friend as Mitlé Southey had been an acquaintance, then a client and now a friend and it seems I’m even luckier as most of my dear clients have become my close friends and some even start to feel like family.

This is a photography session I captured back in September, I really strive to capture my clients in their soulful essence and I feel this was just how it was for Mitlé Southey thank you for letting me capture you in your inner light and essence. These photos were taken on Coolum Beach on the Sunshine Coast. \\

I also transformed Mitlé’s website from one of lacking direction and flow and we added graphics onto the images to create a brand and ease that ooses her personality and vibe. I can’t wait to show you what we have created, it will be released very soon.

 

I just love the way the sun kisses the sand and the mirror that the ocean creates all these synchronicities create the perfect environment for a photography session!

Here are some slides we created for the website… sneak peek!

Hand drawn beauties!!

Hand drawn beauties!!

Because lately I have been enjoying the process of all these divine logo designs, branding and development of many businesses. I want to give a little back and share some things with you.

The last few weeks have been crazy busy with gorgeous photoshoots of glorious women that have entrusted me to capture their essence through photography and design for them!

The first one was the gorgeous soul Kristen, doesn’t her soul essence just radiate to you! Kristen is a divine healer, she is both intuitive and lovingly practical she shares channeled guidance, tools, exercises, self healing techniques and inspired action steps to support you to remember the power woman that you truly are. She is amazing at clearing abundance blocks allowing you to live a more open and aligned life. I am in the divine process of creating a beautiful new logo for Kristen I know its going to be as divine as she is, watch this space! Find out more about Kristen click here. 

The second was the beautiful Veronica from Vlinder Expressive Arts Therapy she drove all the way from the Gold Coast to let me capture her natural beauty and we are now also in the process of creating her a logo and brand she is going to be proud of!

Veronica is yet to launch her business and website so I will just wait to share the gorgeous designs with you just yet!

Next is some wonderful sketch drawings of labels I have been doing for a little business called The Raw Organics Co., Jacqui is a busy mum with many talents and one is mixing and making Organic Raw Protein Balls! Below is a little sneak peek of what Jacqui’s labels will look like, I’m so excited to see the finished product of these bad boys all my own drawings! If you’d like to know more about The Raw Organics Co. >> Click here.

And last but not least the freebies for you!! Below is a link where you can download some hand drawn goodies!! Below is 8 files for you for FREE!! Yes thats right if you feel drawn to please download these babies and use them at your leisure. I’d love a tag to see, but it’t not a necessity! Share the love! 

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I hope you enjoy this little pack! Happy creating! – Em xx

Photography Tips

Photography Tips

In the last few weeks I have a few clients come to me wanting help with product photography.

So here is a few good hints and tips to general photography and product photography!

I’ve seen quite a few businesses that invest in great branding for their business which is a wonderful start but really only halfway there. They then forget to spend anything on getting good photography for selling their products or promoting their staff they lack behind in the marketing world with terrible photos and this usually ends up in low sales not good for anyone!

So below is a great video with hints and tips on taking good photos with nothing but an iPhone, it can be done. The tips this girl gives you in the video are great and the lighting rules apply no matter what camera you have. Lighting is everything!

I recently helped a client who lives six hours away from me giving her tips and ideas for her bliss balls. She wanted me to do a great design for her business but it needed a new photo so I gave her the tips to do the job. We googled some ideas for her and then this was the finished product I was so happy for her when she sent me through the photos she did take these on a proper camera as the iphone ones just weren’t working as good. But it really can be done at home saving you money but making sure you are on the mark with enticing the client to buy! 

Below is a photo I took of some food. For this I used two pieces of thick foam board from Officeworks along with my lighting kit and set it all up in a well natural light area as well. You’d never know. 🙂

Below is a shot I took for LOUENHIDE some shoes for them for this we used a paper backdrop bigger than the one in the video but you could easily use smaller pieces to create the same effect for a seamless backdrop! 

Below this photo of the business cards was taken on a simple piece of white A3 paper. 

Below is a photography cheat sheet for you, great tips on how to use those confusing manual settings on your camera!

Image source: http://f-stopjournal.blogspot.com.au/2012/11/collection-of-cheat-sheet-photography.html

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