Back when I started my business in 2010 I was young, I didn’t really have a plan and I went out trying to be the business that could serve all people, all businesses and all companies for all niches, sub niches and whatever else I could fit in there.
I did well. I have good pulling power when need be, I have my heart in the right place and my passion is strong. I love connection with people and I was eager to please. For the majority of the time business was good, but if I’m honest I was just winging it… I lacked direction, focus and structure. Things I that would have been so handy to know back then as I would be far more along the road then I am now.
Over that time I realised my passion wained when it came to working long hours on jobs I didn’t love, on working every weekend at every wedding or event I could. I worked long hours, nights and barely had a days rest.
It was about 5 years in when I realised I needed things to change. I gained age… WISDOM. And a little more confidence, patients and skills.. Maybe having kids helped put things into perspective. Now, today I run a business full of live, energy and flow. I gained confidence in life, in my true desires and my direction became clear.
Are you starting a new business venture.. or you might be a year or so in wondering why you didn’t invest in a good brand to start with and you’re now feeling ready to re-vamp?
If that’s you, you might want to download this branding and logo questionnaire around getting you clear on your message, your vibe and your tribe!
I so super passionate to help women in a whole new way to achieve #freedom, #confidence and #clarity within your #business by overcoming challenges such as not having enough hours to create a brand, social ads and ones that reflect you authentically, not feeling empowered in your online #branding, presence and having that lack of self-confidence that flows from you to your business that often stops you from achieving more sales conversions in your business and maintaining a brand and a business you can be proud of. We do this using the Personal Breakthrough Activation Program.
It’s about feeling empowered from soul level higher dimensions and grounding that into your body and your Business through Branding Embodiment and Marketing strategies.
I’m a business coach but more than that, it’s all the things you’ve wanted to invest in but in one package!
I’m very passionate about working with like minded women and helping them view themselves in a new light and transforming their inner light as well as their personal brand.
I have a unique background of graphic design and photography but the added skills of intuitive arts and energy healing/activations.
I work with ladies like you to really help you unlock the blocks you face personally, spiritually and through your business.
If your loving the sound of this, comment ‘activate me’ below and I will send you more info. One lucky person will win a free business activation.
A few months back before Christmas we did a soulful essence photography session for local Sunshine Coast Yoga Expert Emily Spurling, she is a game changer in her industry having a long list of skills under her belt. She runs world wide retreats and partners with many well known wellness programs, companies and tv subscriptions.
Here is a snippet of the of the photography session and the amazing photos we captured infused with the divine energy that moved through the session. I honestly had so much fun capturing her in her element and allowing her space to shine. It’s such an honour to be able to work with all the incredible women that I work with. ❤️??
Emily Spurling of Karma Being is a Yoga and Mindfulness Teacher and Certified Holistic Health Coach who facilitates health and yoga retreats around the World. Recognised as an expert in her field, Emily has garnered much acclaim from her viewership on www.fmtv.com where she appears alongside other industry leaders including Deepak Chopra, Wayne Dyer and Dr Bruce Lipton to name a few.
With a decade of teaching experience under her belt Emily is also an eternal student of yoga globally with formal training in Hatha and Vinyasa flow. She has beautifully combined these styles to create her own much loved yoga experience. This ‘fusion’ style is the perfect blend of light and shade, one flow will have you generating heat and building lean muscle and in the next you will be blissing out in a slow, opening restorative sequence. Recently she has birthed her own take on the merging of Yoga and High Intensity Interval Training (HIIT) for Yogis who want to take their fitness and physique to the next level. Emily’s style continues to evolve in unison with the ever changing landscape of her life. “Yoga has soothed my body after days snowboarding and surfing, nurtured me through the late stages of pregnancy and early days of motherhood and most recently helped me to be stronger than ever both physically and mentally.”
Emily is drawn to yoga and meditation as a way to become fully present and ‘show up’ as the best version of herself in all areas of life. “We are all expected to wear so many different ‘hats’ every day, as a mother of two beautiful children, a wife, entrepreneur and teacher, to name a few, it can be really confusing and challenging to stay grounded, positive and on my path. If we are not living in the moment then we’re not showing up, Yoga and meditation are my secret weapon and it is my pleasure to share this gift with you.”
This is Tori, a few months ago I got the opportunity to capture Tori’s beautiful essence at the Northern Beaches of Sydney. It took a little while for Tori to open up and relax in front of my camera, even though she is a pro in front of the Video camera she was self confessed at clamming up for still shots. We soon got chatting and the connection between us deepened. I had known Tori for around a year before the shoot but only through Facebook as we had connected previously through group chats and becoming ‘friends’ on Facebook. It’s so nice when you can finally connect with like minded women in the flesh!
After showing Tori a few moves for the camera and relaxing her through my terrible mum jokes, she started to shine! She started to have fun and relax into the space of joy and happiness and really allowed her truth to shine through.
Tori teaches female entrepreneurs how to grow their business through the use of video. Video is the strongest medium for engagement, traction and reach. It allows you to connect with heart & convert with ease. It is both an opportunity and essential skill in online business, whatever your stage.
Do you procrastinate around filming or do you ‘shoot n hope’? Sadly, neither convert your view time to clients. Grab my free guide to guide you through YOUR best next step with filming biz videos.
She believes that sound strategy and genuine client connection does more for your camera confidence than good hair. The purpose of video is NOT know, like, trust. If you think it is (as many ‘video gurus’ teach!), grab Tori’s free guide HERE for another perspective that will make hitting record WORTH IT.
In a day as a graphic designer and photographer, I work with many different file types from JPGs to Illustrator files. Because I spend most of my days engrossed in a world of graphics, drawings, photos and different applications, I often forget that all of these different types of file formats can be quite overwhelming and confusing for some of my clients who have little to no computer skills or experience.
Unless you are a graphic designer, chances are you’ve never needed to understand things like what the difference between a TIF from a PDF or a PSD is. While the large variety of file formats may seem overwhelming, there is a method to the many forms! Here is a link download the sheet where it explains it all for you!
I have such a wonderful life, so blessed being able to capture my dear friend and yes I say friend as Mitlé Southey had been an acquaintance, then a client and now a friend and it seems I’m even luckier as most of my dear clients have become my close friends and some even start to feel like family.
This is a photography session I captured back in September, I really strive to capture my clients in their soulful essence and I feel this was just how it was for Mitlé Southey thank you for letting me capture you in your inner light and essence. These photos were taken on Coolum Beach on the Sunshine Coast. \\
I also transformed Mitlé’s website from one of lacking direction and flow and we added graphics onto the images to create a brand and ease that ooses her personality and vibe. I can’t wait to show you what we have created, it will be released very soon.
I just love the way the sun kisses the sand and the mirror that the ocean creates all these synchronicities create the perfect environment for a photography session!
Here are some slides we created for the website… sneak peek!
Whats the difference between my logo and my brand?
Why is my new logo not doing much for me?
Everyone knows what a logo is. It’s that shape companies use to represent their company; like the McDonald’s golden arches (M), the Nike tick or Coca-Cola words. But what’s branding exactly?
Branding is a more holistic perspective of how your customers experience your company. Branding helps the business create the desire to want to work with your company. While a logo is only a small simple mark, a brand includes every single touch-point your potential customers have with your company.
Let’s use Coca-Cola as an example and consider the differences between a logo and a brand.
Logo on its own.
Advert with their style in mind. As you see here and below all the content and designs are different key messages but similar in their consistency with fonts, colours and imagery.
Coca-Cola’s logo is the welded words. It’s a nice clean shape that is easy recognised. The name Coca-Cola came from one partner Frank M Robinson, suggested the name Coca-Cola, believing that “the two Cs would look well in advertising” . It’s very nice, but alone it wouldn’t do much for you.
Coca-Cola’s branding includes its commercials, sports celebrity endorsements, product packaging, store signage design, product placement on tv and in movies, sponsorships, in-store graphics, bottle design, the music in its videos, the design of its website, print ads, product photography, technology, social media presence and so on.
So, why does it matter? Why should I care that my designer also does branding and not just logo design?
Here’s why: your customers don’t experience your company from just a logo floating to them in a white Matrix-like void.
They experience your brand through your website, or your menu or your product packaging or your advertising. It’s important that the design company that is working on your logo understands that your logo is just one small part of a large collection of graphics that you will be presenting to your clients.
Unfortunately, this is where many business owners go wrong and only invest in the small part of getting a logo designed.
Business branding is essentially ‘how’ a business wants to be seen by clients.
DESIGN AND BRANDING
The key value of business branding is to achieve point of difference from competitors.
Keep these five points in mind when building your branding
Research, analysis and competitor review
Strategic brand development
Targeted brand design
Consistent brand communication across all visual media forms
Feedback, performance review and maintenance
Business branding must be sustainable and ongoing. Strategy and design unite to deliver real values that resonate with your clients. Business branding is a practical and cohesive ‘action plan’ to build business success.
Here at Emepic, I work mostly with intuitive souls that want more than just a logo, they want the essence of who they are to shine through their branding and photography. I offer a full complete branding package delivered to you with specific healing before we do the design and photography to ensure you are ready and no fear blocks will pop up at you.
The work I do is very profound in, it’s what you’ve been waiting for and I find some people are confronted by the work as it’s a shift within them really asking them to step up into who they are and show the world what they can deliver. If you’d like more information please contact me on emma@emepic.com.au or 0437 216 742.
