I have such a wonderful life, so blessed being able to capture my dear friend and yes I say friend as Mitlé Southey had been an acquaintance, then a client and now a friend and it seems I’m even luckier as most of my dear clients have become my close friends and some even start to feel like family.
This is a photography session I captured back in September, I really strive to capture my clients in their soulful essence and I feel this was just how it was for Mitlé Southey thank you for letting me capture you in your inner light and essence. These photos were taken on Coolum Beach on the Sunshine Coast. \\
I also transformed Mitlé’s website from one of lacking direction and flow and we added graphics onto the images to create a brand and ease that ooses her personality and vibe. I can’t wait to show you what we have created, it will be released very soon.
I just love the way the sun kisses the sand and the mirror that the ocean creates all these synchronicities create the perfect environment for a photography session!
Here are some slides we created for the website… sneak peek!
It’s in the Centre of Victorian Countryside with it’s frosty mornings and clean crisp air that’s a far stretch from the Sunshine Coast weather that I am used to. However the saying goes home is where the heart is. You see I have my little family here in the Sunshine Coast which is definitely where my main love, heart and soul lives. However having family over 2000kms away makes that place also feel like home.
In June I went on my annual holiday to Victoria to see my family, little did I know this was one of the last times I would spend with my beloved Pa my grandfather. Who was more than a grandfather he was my father when there was no other there for me. We were mates, best of mates. You know those rare people you just understand, you don’t even need to talk just being there and you get each other! Well he was definitely one of those to me and I know I was the same to him.
A story that goes around my family of when I was five years old, living in a Milk Bar my grandparents owned I used to get an ice-cream everyday well almost… It was a cornetto/drumstick! The very best, perks of living in your own Milk Bar. Anyway I went to ask my mother for an Ice-Cream – She said no. I went to my Nan – she said what did your mother say? Well no then. And lastly, crying off I went to Pa. As he scooped me up in his arms what’s the matter darling, I want an ICE CREAM! Which one lets go pick one out! This was us it was me and you against the world. Its actually 4 weeks to the day today that my world came to halt and I had that phone call that you’re no longer in your physical body. My spirits okay but my humaness has it’s moments where I can’t cope. We were so lucky to have been able to spend a few days with you. Fun family time, I know you enjoyed this day as much as everyone else. This ones for you Robin, my hero who now has wings!
Here is one of the very first photos I took, and below is the last photo of you and it happened to have me in it with you! A memory I will cherish forever. Until we meet again my friend.
Moments that last a lifetime.
So now to cheer us all up here are the residence of my Aunty’s farm the Goats! Some great personalities these girls have!
Don’t take for granted those around you, you might not have as long as you think you do with them! Much love to you!
Whats the difference between my logo and my brand?
Why is my new logo not doing much for me?
Everyone knows what a logo is. It’s that shape companies use to represent their company; like the McDonald’s golden arches (M), the Nike tick or Coca-Cola words. But what’s branding exactly?
Branding is a more holistic perspective of how your customers experience your company. Branding helps the business create the desire to want to work with your company. While a logo is only a small simple mark, a brand includes every single touch-point your potential customers have with your company.
Let’s use Coca-Cola as an example and consider the differences between a logo and a brand.
Logo on its own.
Advert with their style in mind. As you see here and below all the content and designs are different key messages but similar in their consistency with fonts, colours and imagery.
Coca-Cola’s logo is the welded words. It’s a nice clean shape that is easy recognised. The name Coca-Cola came from one partner Frank M Robinson, suggested the name Coca-Cola, believing that “the two Cs would look well in advertising” . It’s very nice, but alone it wouldn’t do much for you.
Coca-Cola’s branding includes its commercials, sports celebrity endorsements, product packaging, store signage design, product placement on tv and in movies, sponsorships, in-store graphics, bottle design, the music in its videos, the design of its website, print ads, product photography, technology, social media presence and so on.
So, why does it matter? Why should I care that my designer also does branding and not just logo design?
Here’s why: your customers don’t experience your company from just a logo floating to them in a white Matrix-like void.
They experience your brand through your website, or your menu or your product packaging or your advertising. It’s important that the design company that is working on your logo understands that your logo is just one small part of a large collection of graphics that you will be presenting to your clients.
Unfortunately, this is where many business owners go wrong and only invest in the small part of getting a logo designed.
Business branding is essentially ‘how’ a business wants to be seen by clients.
DESIGN AND BRANDING
The key value of business branding is to achieve point of difference from competitors.
Keep these five points in mind when building your branding
Research, analysis and competitor review
Strategic brand development
Targeted brand design
Consistent brand communication across all visual media forms
Feedback, performance review and maintenance
Business branding must be sustainable and ongoing. Strategy and design unite to deliver real values that resonate with your clients. Business branding is a practical and cohesive ‘action plan’ to build business success.
Here at Emepic, I work mostly with intuitive souls that want more than just a logo, they want the essence of who they are to shine through their branding and photography. I offer a full complete branding package delivered to you with specific healing before we do the design and photography to ensure you are ready and no fear blocks will pop up at you.
The work I do is very profound in, it’s what you’ve been waiting for and I find some people are confronted by the work as it’s a shift within them really asking them to step up into who they are and show the world what they can deliver. If you’d like more information please contact me on email@example.com or 0437 216 742.
Because lately I have been enjoying the process of all these divine logo designs, branding and development of many businesses. I want to give a little back and share some things with you.
The last few weeks have been crazy busy with gorgeous photoshoots of glorious women that have entrusted me to capture their essence through photography and design for them!
The first one was the gorgeous soul Kristen, doesn’t her soul essence just radiate to you! Kristen is a divine healer, she is both intuitive and lovingly practical she shares channeled guidance, tools, exercises, self healing techniques and inspired action steps to support you to remember the power woman that you truly are. She is amazing at clearing abundance blocks allowing you to live a more open and aligned life. I am in the divine process of creating a beautiful new logo for Kristen I know its going to be as divine as she is, watch this space! Find out more about Kristen click here.
The second was the beautiful Veronica from Vlinder Expressive Arts Therapy she drove all the way from the Gold Coast to let me capture her natural beauty and we are now also in the process of creating her a logo and brand she is going to be proud of!
Veronica is yet to launch her business and website so I will just wait to share the gorgeous designs with you just yet!
Next is some wonderful sketch drawings of labels I have been doing for a little business called The Raw Organics Co., Jacqui is a busy mum with many talents and one is mixing and making Organic Raw Protein Balls! Below is a little sneak peek of what Jacqui’s labels will look like, I’m so excited to see the finished product of these bad boys all my own drawings! If you’d like to know more about The Raw Organics Co. >> Click here.
And last but not least the freebies for you!! Below is a link where you can download some hand drawn goodies!! Below is 8 files for you for FREE!! Yes thats right if you feel drawn to please download these babies and use them at your leisure. I’d love a tag to see, but it’t not a necessity! Share the love!
Mandala 8 Pack_emepic
I hope you enjoy this little pack! Happy creating! – Em xx
7 Steps You Should Take To Ensure Your Photographer Is The Best!
STEP 1 Settle on a Style
Before you begin searching for a photographer, you’ll need to first decide what type of photography style you prefer. Finding out what is your preferred style is such an important start as these are photos you’ll look back on for years so it’s a good idea to make sure, you do like the style the photographer has.
Do any of the following styles jump out to you?
Documentary: Instead of a series of posed photos, these are more candid or spontaneous pictures of people, décor and the action. These might include your crew of cousins dancing, or you and your bridesmaids laughing together, champagne in hand. With a purely photojournalistic photographer, you’ll rarely see people staring at the camera—the photos capture the moments exactly as they happened, and together they tell a story.
Portraiture: More a traditional style, think your parents wedding photos. If you prefer classic portraits all styled and lined up, go with a traditional photographer who specialises in portraiture. Posed shots of the two of you, your friends and family in front of various backdrops. That’s not to say that you won’t get candid and creative shots in this category it’s just more structured than the others.
Fine Art: Though it’s quite like documentary photography, this style gives the shooter greater artistic license to infuse their point of view and style into your photographs. So, while the shots reflect reality, it’s the photographer’s reality. The photos are dramatic and gorgeous, but are—or look as though they were—shot on film with a grainier, dreamier, more muted appearance. Usually the object (or couple) is in focus and the background appears to blur. Not all photographers who take a fine-art approach shoot portraits, so if it’s important to your mum and grandma to have posed family shots, look for someone who does both, or consider hiring a second shooter for the portrait sessions.
Edgy and Bold: This style of photography, is a branch off the fine art category, it is marked by tilted angles (called Dutch angles), unconventional framing and different approach. So instead of a straight-on shot of the couple exchanging vows at the altar, the photo might look tilted, with an object like an altar arrangement or a candle in the foreground. Or you could find you’ll get images from abstract angles a photo of the bride getting her makeup done might be from above, with an emphasis on the eye shadow brush rather than on her face. Even a simple portrait of a bridesmaid might be shot so her face takes over only the bottom right of the photo and the rest of the space is filled with the wall or whatever’s behind her.
Many wedding photographers including me, can do a blend of portraiture and documentary-style shots, and will do a mix of black-and-white and colour images, but if there’s a special style you love, make sure to focus on photographers who specialise in it. I’ve found that after working in newspaper as well as my business I’ve been able to be exposed to create my own artistic blend style that is simply my own.
STEP 2 Check Reviews
Now you’ve got your style sorted and you’ve started looking at different photographers its now time to check out their websites, Facebook and other social media spaces to see what other people have to say about them. Most good photographers will have current testimonials and reviews to match the photos they are showing you. Looking at social media pages like Facebook will also give you a good idea of the sort of relationship they have with their clients. How does the photographer respond to people on their page? What does their website look like, this can even give you hints on their personality!
STEP 3 Set Up A Meeting Time
Whether this is a meeting for a coffee which really is your best option so you can meet them in person or if that’s not possible then make sure you have a meeting on Skype or Zoom so you have a chance to get the feel of their personality.
Make sure you’re having a meeting with the actual photographer not just a sales person or an assistant. Building a relationship with this person is the best way to make sure you know what you’re getting.
STEP 4 Trust your gut!
Let’s face it, this is an investment. And a decision you shouldn’t take lightly. Most of the time you’ll be spending somewhat of a chunk of your budget on your photographer so make sure it’s going to work.
Trust your intuition, don’t over think that gut feeling. If you have a feeling that you’re not quite sure you like this person than 9 times out of 10 that will be there for a reason.
STEP 5 See A Full Wedding Catalogue!
Instead of just seeing the highlight reel on a photographer’s website ask to see a wedding album or a full catalogue of images that you would receive from them. There is a reason photographers only show you the best of the best photos on their website. If you see a whole gallery of images from start to finish you’ll get a more well-rounded idea of their style and what you’ll end up getting in your complete collection at the end.
STEP 7 Ask How Many Photos Are Included
How many photos should I receive from the photographer? Generally, you’ll find that most photographers will give you somewhere between 50-100 photos for every hour they give you coverage for. 400 photos might seem like a lot but your photographer should be preserving every little detail and moment in these. If a photographer is offering more than this then I would like to see the full wedding catalogue of what you would be getting photos of after that.
You might find the more photos you get the lesser of quality they are. Rather than striving to get you the best photos at the best quality the photographer might be rushing the post production and not really getting rid of the bad angles and missed shots that are slightly out of focus. This will leave room for you to find the bad shots in the finished product and focus on these rather than the moments that really captured the essence of the day.
STEP 7 Final Step Entering Into A Contract
If your photographer doesn’t have a contract for you to sign or acknowledge I’d be asking why? Contracts might seem like a something that doesn’t need to be done, but it’s a really good idea to view these and have one with your photographer. It covers both parties for cancellations as well as procedures and what to expect and when to expect your photos after your wedding. Having a contract will also give you peace of mind that this person does know what they are doing and they are professional about the whole experience a side note to this is to check if they have liability insurance. Liability insurance is especially critical for photographers working in sensitive specialisations (wedding, new born, extreme sports, etc.) This insurance works as an umbrella to provide protection against legal actions arising from injuries, accidents and other claims.
STEP 8 Bonus Advice! Enjoy yourself… Most of you will only get married once so make sure it’s a day filled with love and joy! <3