So that’s how it goes right? 10 years in business and then you go into business burnout!
Truth is at the end of 2019 I started working for Sunshine Coast Hospital and Health service as their graphic designer. It’s been such a great job to transition back into the corporate life. I really found it hard managing marketing, sales, designs and bookwork while doing the single mum gig. Two years on I am still working for SCHHS and I now do limited amount of design work that I can handle and really feel called to do. It’s a much nicer space to be in and I have really been enjoying the projects over that time.
In Septemer 2021, I went to Double Island Point and captured this little precious jelly… Cute right. Below are some more projects that have been created this year in Graphic Design Sunshine Coast.
Make sure you are following me on Instagram @emepicgraphicdesign
In a day as a graphic designer and photographer, I work with many different file types from JPGs to Illustrator files. Because I spend most of my days engrossed in a world of graphics, drawings, photos and different applications, I often forget that all of these different types of file formats can be quite overwhelming and confusing for some of my clients who have little to no computer skills or experience.
Unless you are a graphic designer, chances are you’ve never needed to understand things like what the difference between a TIF from a PDF or a PSD is. While the large variety of file formats may seem overwhelming, there is a method to the many forms! Here is a link download the sheet where it explains it all for you!
I have such a wonderful life, so blessed being able to capture my dear friend and yes I say friend as Mitlé Southey had been an acquaintance, then a client and now a friend and it seems I’m even luckier as most of my dear clients have become my close friends and some even start to feel like family.
This is a photography session I captured back in September, I really strive to capture my clients in their soulful essence and I feel this was just how it was for Mitlé Southey thank you for letting me capture you in your inner light and essence. These photos were taken on Coolum Beach on the Sunshine Coast. \\
I also transformed Mitlé’s website from one of lacking direction and flow and we added graphics onto the images to create a brand and ease that ooses her personality and vibe. I can’t wait to show you what we have created, it will be released very soon.
I just love the way the sun kisses the sand and the mirror that the ocean creates all these synchronicities create the perfect environment for a photography session!
Here are some slides we created for the website… sneak peek!
Whats the difference between my logo and my brand?
Why is my new logo not doing much for me?
Everyone knows what a logo is. It’s that shape companies use to represent their company; like the McDonald’s golden arches (M), the Nike tick or Coca-Cola words. But what’s branding exactly?
Branding is a more holistic perspective of how your customers experience your company. Branding helps the business create the desire to want to work with your company. While a logo is only a small simple mark, a brand includes every single touch-point your potential customers have with your company.
Let’s use Coca-Cola as an example and consider the differences between a logo and a brand.
Logo on its own.
Advert with their style in mind. As you see here and below all the content and designs are different key messages but similar in their consistency with fonts, colours and imagery.
Coca-Cola’s logo is the welded words. It’s a nice clean shape that is easy recognised. The name Coca-Cola came from one partner Frank M Robinson, suggested the name Coca-Cola, believing that “the two Cs would look well in advertising” . It’s very nice, but alone it wouldn’t do much for you.
Coca-Cola’s branding includes its commercials, sports celebrity endorsements, product packaging, store signage design, product placement on tv and in movies, sponsorships, in-store graphics, bottle design, the music in its videos, the design of its website, print ads, product photography, technology, social media presence and so on.
So, why does it matter? Why should I care that my designer also does branding and not just logo design?
Here’s why: your customers don’t experience your company from just a logo floating to them in a white Matrix-like void.
They experience your brand through your website, or your menu or your product packaging or your advertising. It’s important that the design company that is working on your logo understands that your logo is just one small part of a large collection of graphics that you will be presenting to your clients.
Unfortunately, this is where many business owners go wrong and only invest in the small part of getting a logo designed.
Business branding is essentially ‘how’ a business wants to be seen by clients.
DESIGN AND BRANDING
The key value of business branding is to achieve point of difference from competitors.
Keep these five points in mind when building your branding
Research, analysis and competitor review
Strategic brand development
Targeted brand design
Consistent brand communication across all visual media forms
Feedback, performance review and maintenance
Business branding must be sustainable and ongoing. Strategy and design unite to deliver real values that resonate with your clients. Business branding is a practical and cohesive ‘action plan’ to build business success.
Here at Emepic, I work mostly with intuitive souls that want more than just a logo, they want the essence of who they are to shine through their branding and photography. I offer a full complete branding package delivered to you with specific healing before we do the design and photography to ensure you are ready and no fear blocks will pop up at you.
The work I do is very profound in, it’s what you’ve been waiting for and I find some people are confronted by the work as it’s a shift within them really asking them to step up into who they are and show the world what they can deliver. If you’d like more information please contact me on emma@emepic.com.au or 0437 216 742.
Because lately I have been enjoying the process of all these divine logo designs, branding and development of many businesses. I want to give a little back and share some things with you.
The last few weeks have been crazy busy with gorgeous photoshoots of glorious women that have entrusted me to capture their essence through photography and design for them!
The first one was the gorgeous soul Kristen, doesn’t her soul essence just radiate to you! Kristen is a divine healer, she is both intuitive and lovingly practical she shares channeled guidance, tools, exercises, self healing techniques and inspired action steps to support you to remember the power woman that you truly are. She is amazing at clearing abundance blocks allowing you to live a more open and aligned life. I am in the divine process of creating a beautiful new logo for Kristen I know its going to be as divine as she is, watch this space! Find out more about Kristen click here.
The second was the beautiful Veronica from Vlinder Expressive Arts Therapy she drove all the way from the Gold Coast to let me capture her natural beauty and we are now also in the process of creating her a logo and brand she is going to be proud of!
Veronica is yet to launch her business and website so I will just wait to share the gorgeous designs with you just yet!
Next is some wonderful sketch drawings of labels I have been doing for a little business called The Raw Organics Co., Jacqui is a busy mum with many talents and one is mixing and making Organic Raw Protein Balls! Below is a little sneak peek of what Jacqui’s labels will look like, I’m so excited to see the finished product of these bad boys all my own drawings! If you’d like to know more about The Raw Organics Co. >> Click here.
And last but not least the freebies for you!! Below is a link where you can download some hand drawn goodies!! Below is 8 files for you for FREE!! Yes thats right if you feel drawn to please download these babies and use them at your leisure. I’d love a tag to see, but it’t not a necessity! Share the love!
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I hope you enjoy this little pack! Happy creating! – Em xx
